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ABOUT SQUARERIGGER

Built Alongside the People
Who Keep Fleets Moving

You carry the responsibility of keeping vehicles safe, compliant, and on the road.

Squarerigger exists to make that job easier.

For four decades, we’ve partnered with fleet professionals to build technology
that reduces friction and gives you back your most valuable asset: time.

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OUR STORY

Where It All Started

Founded on the shop floor, not in an office. Squarerigger started by solving a single fleet's
maintenance chaos in 1982 and we haven't stopped since.

A Small Computer Shop.
A Practical Mindset.

In the early 1980s, Ed and Theda Cooper opened a small computer shop while raising their family, helping local businesses use technology in practical, everyday ways. What started as hands-on support quickly became a reputation for building simple, reliable systems that solved real operational problems.

A Squarerigger representative having a one-on-one conversation with a fleet maintenance worker

The Squarerigger Standard

We named the company after the square-rigged ships known for strength, endurance, and precise navigation. While Ed was coding, Theda was traveling the country, meeting customers face-to-face to ensure the software actually worked in the field

That mindset – listen first, build second – is still exactly how we operate today.
A vintage photograph of a man repairing early computer hardware in a small shop in the 1980s

One Unexpected Conversation
Changed Everything

A fleet came in looking for help. What started as an accounting discussion quickly uncovered a bigger issue – maintenance was being managed manually, across paper, calls, and memory.

So Ed built a system to solve it.
The Squarerigger team having a collaborative meeting around a conference table looking at software data

A Small Computer Shop.
A Practical Mindset.

In the early 1980s, Ed and Theda Cooper opened a small computer shop while raising their family, helping local businesses use technology in practical, everyday ways. What started as hands-on support quickly became a reputation for building simple, reliable systems that solved real operational problems.

A vintage photograph of a man repairing early computer hardware in a small shop in the 1980s

One Unexpected Conversation
Changed Everything

A fleet came in looking for help. What started as an accounting discussion quickly uncovered a bigger issue – maintenance was being managed manually, across paper, calls, and memory.

So Ed built a system to solve it.
A Squarerigger representative having a one-on-one conversation with a fleet maintenance worker

The Squarerigger Standard

We named the company after the square-rigged ships known for strength, endurance, and precise navigation. While Ed was coding, Theda was traveling the country, meeting customers face-to-face to ensure the software actually worked in the field

That mindset – listen first, build second – is still exactly how we operate today.
The Squarerigger team having a collaborative meeting around a conference table looking at software data

How We Build Today

Our goal is simple – create software that makes maintenance easier to run. We don’t build features
based on trends; we build them based on the movement of a shop:

How work orders move
through the shop.

How technicians operate
in real conditions.

How parts, inspections,
and reporting connect.

How managers stay
ahead instead of reacting.

TODAY'S SQUARERIGGER

A New, Modern Chapter
for Squarerigger

After nearly 40 years, we didn’t just update the platform, we rebuilt it to match how modern fleet
operations actually run. Now, Squarerigger helps teams operate with:

Squarerigger software interface showing a streamlined work order form with location and equipment selection

Faster Workflows

Work without bottlenecks or manual follow-up.

Time entry details screen in Squarerigger displaying real-time updates and an entry change log

Real-Time Visibility

Know what’s happening across the operation at any time

Squarerigger dashboard illustrating the connection between parts inventory management and automated purchase orders

Connected Systems

Integrations and automation that actually work together.

Work order interface showing an automated labor summary breakdown by labor type and costs

Built-In Automation

From work orders to reporting, everything gets automated.

LOOKING AHEAD

Leadership for the Next Decade

This new era is led by CEO Nicole Cooper, who is committed to evolving the platform into a connected maintenance backbone for fleets and the shops they rely on, while staying true to the company's "listen first" philosophy.

Together with Jay Stone (VP of Growth & Innovation), our leadership team blends decades of deep domain expertise with modern SaaS execution.

Squarerigger leadership team featuring CEO Nicole Cooper and VP Jay Stone alongside the company logo.
THE BIGGER PICTURE

Connecting Fleets and the Shops Behind Them

Squarerigger was built for fleets, but maintenance doesn’t happen in one place. Today, Squarerigger
supports both fleet operations and repair shops, making it easier to stay aligned across the work.

An infographic showing Squarerigger connecting commercial fleets on the left to repair shops on the right, with continuous data flow arrows.

Why Fleets Across North America
Trust Squarerigger

From long-term customer relationships to a team that understands the day-to-day realities of maintenance,
Squarerigger has earned its place by consistently supporting fleets where it matters most.

40 years of working alongside fleets of all sizes.

Family-founded – second generation of leadership.

Built for real workflows, not generic software.

U.S.-based experts supporting every customer.

Built for the unique demands of trucking.

A system designed to grow with your operation.

Squarerigger partnership and dedicated customer support team helping clients keep operations running smoothly.
LONG-TERM PARTNERSHIP

A Company You Can Actually Work With

Many of our team members have been with Squarerigger for years. That continuity matters – it means the people supporting you understand how your operation actually runs, not just how the software works.

We don’t disappear after onboarding. We stay involved, helping your team adopt the system, solve problems, and keep work moving.

Because maintenance isn’t something you set and forget. And the system behind it shouldn’t be either.

See How Squarerigger Fits Your
Fleet Operation

If you’re managing maintenance across a growing fleet or shop, we’ll walk through how Squarerigger
works and where it can make the biggest impact.